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Arctic Cat Hires Tracy Crocker as VP-GM of ATV Division


Arctic Cat GM-VP of ATV, Tracy Crocker

Tracy Crocker Joins Arctic Cat as Vice President/General Manager – ATV Division

Tracy Crocker has joined Arctic Cat as the Vice President / General Manager of the ATV division.

In this role, Tracy will be responsible for growing the ATV/ROV business, while improving overall profitability, overseeing all product development, building and executing a global strategy, and identifying and developing new opportunities that deliver on Arctic Cat’s financial and strategic objectives.

Tracy’s business background includes a variety of general management and sales and marketing assignments. In his most recent role, Tracy served as the Senior Vice President of Ecolab’s Hospitality, Healthcare, and Commercial Markets Businesses. Prior to that role at Ecolab, he served in the roles of Senior Vice President and General Manager for Latin America and Division Vice President – Marketing.

Before joining Ecolab, Tracy worked in senior sales and operating roles at Next Generation Network, Nabisco, and Pepsi Cola Company. He began his career in sales with Proctor and Gamble.

Arctic Cat CEO, Claude Jordan said, “Tracy possesses a broad business background, solid sales and general management experience, a strong consumer marketing background at several top-tier companies, and great relationship-building skills. These experiences will make him a tremendous addition to the Arctic Cat team.”

Tracy is a graduate of the University of Iowa with a Bachelors degree in Business and Finance and earned his MBA from Pepperdine University.

Comments (1):

Michael J Dourth says:
1/30/2013 2:40:00 PM

In order to grow a business I do believe repeat business and customer service is a key in this. I have spoken with three different dealers in my area of FL. not one has a good word to say about the customer service response Arctic Cat gives. As a consumer I have waited for three weeks for a rep to return my call just to find out my case was closed before I received a call when the finally did I was blown off. I have a valid issue with the Unit I have purchased and the dealer I purchased it from and all I am told is It does not matter that you only have 600 mile on your unit it is to far out of warranty. I bought a $12,000 Prowler Xt that has a failed motor, Arctic Cat Dealer and Customer support claims it is abuse yet NOT ONE PERSON from Arctic Cat as looked at my Unit. I am a consumer that can not ride and will not go away. I will address the highest people in the Arctic Cat Corp. Until someone pays me the attention I feel I deserve. Feel free to forward me any information to whom I may contact to address this issue. Thank You Mike Dourth

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