Riders who can make it to the Brainerd Lakes (Minn.) area March 27-31 will get a chance to demo ride the new 2014 Arctic Cat ZR6000 and ZR7000 machines.

I know this might be a turn-off, but I plan to be there either Wed. or Thurs., hoping to see what riders think of the machines as well as taking a few turns myself.

Anyone interested? Click for more info.

The whispers and rumors are indeed true: Today Arctic Cat announced a snowmobile engine and co-branding agreement with Yamaha Motor Corp.

In short, expect Yamaha engines in Arctic Cat chassis, as well as Arctic Cat-built Yamaha snowmobiles beyond just the 120-youth model.

Click to read more details.

Here's Team Arctic's press release about its participation in last weekend's Eagle River World Championship Derby.

Click for the jump.

A very, very strong fiscal quarter for Arctic Cat in 2013 Q3.

My favorite sentence from this release:

Arctic Cat is committed to investing in research and development across its product lines, in order to remain an industry innovation leader and in anticipation of manufacturing its own snowmobile engines.

Click to read. 

It's starting to look like winter throughout much of norther North America.

Keep it coming Ma Nature!

CLICK to SEE the NOAA site.

“Racing and high-performance riding are built into the DNA of DRIFT Racing.”

Indeed. So click to see their sponsored racers for 2013.

Entering his 13th season as a professional snocross racer, Tucker Hibbert is backed by some of the strongest sponsors in the sport.

No wonder he's smiling...

Click to read about them.

The 2012-13 snowmobile race season starts in two days.

The Christian Bros. Racing team is ready with a full quiver of sponsors.

Click to read about them.

Do you ride in Ontario or Quebec and are considering the purchase ofnew 2010 - 2012 Arctic Cat?

Do it before the end of the month and you'll receive a free Trail Permit for your provincial trail system.

Click for info.

Speedwerx and SledHead 24/7 have partnered in the latest rendition of Sled X, a sweet contest in which one lucky winner will get their Arctic Cat snowmobile tricked-out by Speedwerx.

Hurry, the deadline is Oct. 1.

Team Arctic drag racer Glenn Hall of Gordon, Wis., is recovering from significant injuries sustained during a practice run last Friday at the Sno Baron's Hay Days grass drags.

Click to read more.

While it's true that "dominate" has become a meaningless cliche in snowmobile racing press releases, the fact is that Team Arctic truly did the "D" word at the 2012 Sno Baron's Hay Days grass drags.

Click to read the press release.

2013 marks the 50th Anniversary of the Eagle River World's Championship Snowmobile Derby.

There will be several celebration and exhibits that commemmorate the occasion, including one at the Snowmobile Hall of Fame.

Click to see one of the Arctic Cat race sleds on display, plus a list of other noteworthy machines.

By announcing their sponsorship of the newly-formed USXC circuit, Arctic Cat has served notice it will continue to focus on supporting cross-country snowmobile racing.

Click to read the press release.

Arctic Cat is once again partnering with Amber Holt and Backcountry Basics, who offer instructional clinics for riders interested in backcountry snowmobiling.

Click to read the press release.

Great news for racing fans: Tucker Hibbert and all other Team Arctic snocross racers are once again eyeing gold at the ESPN Winter X Games.

Translated: Snocross racing is returning to the popular event after a one-year hiatus.

Want to add Electric Start to your 2012 or 2013 Arctic Cat ProCross/ProClimb?

The Kit is available.

Check it out, along with a few other new products from Arctic Cat.

Team Arctic snocross and cross-country pilot Logan Christian is set to sign autographs at the Minnesota State Eatery.

Er, I mean Minnesota State Fair.

Super-cool that Logan is supporting his state snowmobile association!

Click to read more.

A Racing Suit that's identical to what P.J. Wanderscheid, Logan Christian, Garth Kaufman, Ryan Simons and D.J. Ekere wear...

A Sloper Jacket that Bobby Flame would be proud of...

...Check out some of the new DRIFT Racing gear for 2013.

Tucker Hibbert will throw the first pitch at an upcoming Minnesota Twins MLB game.

If you agree with me that him beaning the mascot with the ball would be the absolute funniest possible outcome (as well as a sure-fire way to make every television and internet highlight reel), please chime in.

Oh, and click to read details of the day.