Sign of the times? Smart leadership? Giving the people what they really want?

Or...

...does this represent everything that wrong with American manufacturing? And is this the beginning of the end?

For the first time ever, Tucker Hibbert will compete at the Summer X Games. Not in trapping. Not in mountain biking. Not in Hot Stuff pizza eating.

He's going to X Games for his other love, motocross. Click to read his press release.

A swing to a (slight) profit for 2010... decreased inventories... increased market share in both ATV and Snowmobile markets... zero short- or long-term debt... and a new ATV model coming shortly.

The painful expense-cutting in response to the weakened recreational vehicle market has resulted in a decidedly upbeat fiscal 2010 report. Light appears at the end of the tunnel.

Click to read.

Unlike most other industries, Arctic Cat manufactures a vast majority of its products in the U.S. After 18 years as the guy in charge of that production, Ron Ray is stepping down.

One of the most passionate, hardest-working people I've had the pleasure to know, Ray leaves a legacy of quality, care and genuine human goodness.

Filling his massive shoes is Paul Fisher.

Click to read the press release.

Tucker Hibbert's race season isn't over with yet. At the end of the month he'll compete at the FIM Snowcross World Championship in Sweden, an event with characteristics similar to North American cross-country.

Read the press release.

Want to look like you've won the X Games? The Tucker Hibbert-replica graphics kit is the answer.

All you have to do is peel, paste and practice your victory speech.

Make the jump.

Team Arctic had one heck of a weekend, winning snocross races in New York, Hillclimbs in the Rockies and the Soo 500 enduro in Michigan.

Jump...read...and feel the pride.

It was a strong performance from the Christian Bros. Racing team at the ISOC Eastern Nationals.

Jump to read their press release.

Tucker Hibbert ended his 2009-10 snocross season exactly like he started it -- winning both Pro finals.

Make the jump to read his press release.

Halfway through the 2010 oval race season, DRIFT Racing/Arctic Cat's P.J. Wanderscheid has hauled in some hardware.

Make the jump to read the DRIFT press release.

When it comes to green, Arctic Cat went from red to black in 3rd Qtr. results. Make the jump and read the release.

Mixed success for Team Sportech at the Canterbury Snocross.

Make the jump and read the press release.

The 47th World Championship Snowmobile Derby takes place this weekend in Eagle River, Wis.

During the excitement, drama and spectacle, one of the world's great oval racers will do something special to help people impacted by breast cancer.

Make the jump to read about it.

Will P.J. Wandershcheid be the first racer to win four Eagle River World Championship titles?

We don't know either, but when he goes for it this coming weekend, he'll do so wearing the newest sponsored gear by DRIFT performance race apparel.

Make the jump to read the release.

Arctic Cat launched into the New Year with an outstanding performance at the USCC cross-country race in Grafton, ND.

Make the jump to read the official release.

Four distinguished racers and/or snowmobilers will be inducted into the Snowmobile Hall of Fame this February, including one of the all-time greatest Team Arctic racers: Jim Dimmerman.

Make the jump to read their bios.

Win as frequently and completely as Team Arctic did at the Duluth Spirit National snocross opener, and you're bound to issue a press release that says, "We rule, the other brands don't."

Make the jump to see some cool pix and to read the official release.

Once a month Arctic Cat sends us press releases on their latest new parts and clothing. Here are November's goodies, available now at most Arctic Cat dealers.

Three 2009 Model Arctic Cat snowmobiles were issued for safety recall: the Z1 Turbo, Z1 Turbo Sno Pro and TZ1 Turbo. Read more...

Arctic Cat released their 2010 Second Quarter financial results, posting $14.8 million in earnings on lower sales.