You gotta love Arctic Cat showing up with the SVX 450 snow bike at the famed Sturgis Motorcycle Rally in South Dakota this week!

#WaitingForWinter guy has been (and will be) piloting the machine that's been equipped with wheels in order to roll down Main Street like a true badass.

Methinks there's going to be some good video action of this in the future, which I'm anxiously awaiting.

I'm anticipating that Wes will NOT disable the brake and attempt to ride it onstage at the Buffalo Chip. Yikes!

Arctic Cat reported its fiscal 1st Quarter 2017 financial results today.

For quick scanners, these are the headlines:

*First quarter net sales totaled $104.9 million;
*Net loss $0.81 per share;
*Continued progress made on strategies to reposition company;
*ATV/ROV dealer inventory down 9 percent;
*Company maintains fiscal 2017 revenue outlook, lowers EPS guidance on a weaker powersports market, increased promotional costs and unfavorable product mix

Click if you want more detailed info.

Look REALLY closely, and you might be able to see some of the newest snowmobile jacket offerings from Arctic Cat for 2017, each featuring True Timber camo.

Click for more info.

The machinations of the snowmobile racing industry are just starting to churn out information and excitement for the 2016-17 season.

Christian Brothers Racing is among the first out of the gate, with news that they've inked a deal with Jacob Yurk to join Logan Christian as the two-racer snocross team.

Yurk, a scrappy and rising racer from Grand Blanc, Mich., will compete in the Pro Lite class.

Click to read the CBR release, and join me in welcoming Yurk to Team Arctic!

Nothing says "Outta my way" to brush, downfall, elephants or herds of wild stallions quite like the new Deluxe Front Brush Guard and Rear Bumper for Arctic Cat XR and Alterra ATVs.

These are two of an always expanding collection of accessories.

Click to read the descriptions.

Ouch, that's gotta hurt!

In the wake of a jury awarding Arctic Cat over $15 million against BRP for patent infringement, a federal court judge for the Southern District of Florida tripled the damages -- to the tune of $46.7 million.

The moral of the story: Mess with the shark, you're gonna get bit.

Click for more details.

Who knew that Tigershark still had teeth?

So can I get a hell-yeah!? How about a Montego, Barricuda, Daytona and Monte Carlo!?

Today’s celebration comes on the heels of a Florida jury siding with Arctic Cat that BRP (Sea-Doo) willfully infringed two Arctic Cat patents and awarding damages of approximately $15.5 million.

Click for the details.

One of the cool things about the Wildcat line of ROVs is that there are all kinds of Arctic Cat accessories that change the look and/or enhance the riding experience.

For example: the new Door Extensions for the Wildcat Sport and Trail.

Click to read more.

Cool! Arctic Cat rings the bell at the the Nasdaq MarketSite in Times Square, New York on Wed. morning. In honor of the occasion, Christopher Metz, Arctic Cat’s Chief Executive Officer, spoke about the company and brand.

Not only does the Spare Tire Carrier from Arctic Cat make a Wildcat Sport/Trail look like it's ready to rumble, it also saves the day for those occasions when a tire looses a fight against puncture.

Click to read the details.

Today Arctic Cat released its 2016 fiscal 4th QTR and full-year results. When I read between the lines, it looks to me like the cost of reducing inventory of non-current wheeled products must cost A LOT.

* Fourth-quarter net sales of $121.4 million, up 22.7 percent over prior-year quarter;

* Quarterly net loss of $1.30 per share versus prior-year loss of $1.66 per share;

* Continued progress made on strategies to reposition company;

* Approximately $20 million operating cash flow generated in fiscal 2016 fourth quarter;

* Revolving bank agreement extended and increased to $130 million, up from $100 million;

* Fiscal 2016 full-year net loss of $0.71 per share on net sales of $632.9 million;

* Company provides fiscal 2017 outlook

Click to read the full results.

Maybe you're one of the people who contributed to more than 1 million downloads of the mobile game app Arctic Cat® Extreme Snowmobile Racing (free for Android and iOS devices)?

If not, there’s a high likelihood your kid did.

Either way, there's new update to the app and a new sweepstakes with a chance to earn 40,000 in Cat Cash (the new, virtual currency).

Click for more info.

Want to be a part of Team Arctic for the 2016-17 snowmobile race season, including getting the inside line on the 2017 model race sleds?

Snocross, drag, cross-country, hillclimb, enduro...no matter where you race, there's a chance you can do so as part of the best team in the sport.

May 1 is the dealine to apply.

Click for more info, including a link to the race application.

This morning Arctic Cat announced two significant changes in company personnel, including naming Erik C. Nelson Vice President and General Manager of the snowmobile division and international sales (a job that was previously held by Brad Darling).

Patricia L. Jones was also named the new Chief Human Resources Officer, replacing Bill Nee.

Click to read the press release.

Want a chance to race an Arctic Cat Wildcat X with off-road legend Robby Gordon?

Sign up for the free “Race and Ride with Robby Gordon” contest and you could be launching a Wildcat X at the Sand Sports Super Show in Costa Mesa, Calif., on September 16-18, 2016, while also grooving on a free two-night stay in Orange County, Calif., for yourself and guest.

Click for more info.

Snowmobile softball...of course! Actually, this is pretty dang cool. And I can imagine some pretty funny situations occurring, especially someone trying to steal home.

One GREAT time to have a 10-plus-10-equals-20-in. handlebar riser is when a deer jumps between you and your windshield.

Click for more...

Sprint Car fans will see a lot more Arctic Cat this coming season, thanks to a partnership with Steve Kinser Racing and the All Star Circuit of Champions Sprint Car Series (ASCoC).

There will be Arctic Cat-clad cars for the Kinsers...ride-and-drive events for fans...demo rides on Arctic Cat Wildcats...and more.

Click to read all the dirty details.

Snow Depth graphic for the U.S. and part of Canada for Feb. 5, 2016.

Click HERE for the NOAA website and all kinds of additional info.

I hope you're riding this weekend!

On the heels of a few previous tough quarters, Arctic Cat, Inc., posted a rough fiscal 2016 Q3 today.

Indeed, the powersports industry is a tough place to do business at this relative moment in time, due to factors that are beyond the control of any single company.

Click for analysis from the professionals at the ArcticInsider Business School & Online University, and to read the report.

Christian Brothers Racing has teamed up with Arctic Cat and ISOC to give away a new Arctic Cat ZR120 snowmobile at all 8 of the 2015-2016 ISOC National Snocross events this season.

Fans can register any day of the ISOC National Snocross event and any child 10 and under who is present at the time of the giveaway is eligible to win. Sign up at the Christian Brothers Racing merchandise trailer parked near the track.

The four remaining venues where snowmobiles will be given away are:

Salamanca, NY, February 5-6
Mt. Pleasant, MI, February 26-27
Chicago, IL, March 4-5
Lake Geneva, WI, March 18-20