At a special event held in an airplane hanger in Dallas-Ft. Worth yesterday, Textron Off Road shared with its dealers some plans for incorporating Arctic Cat into its family of vehicles. I was there, and I can tell you it was a powerful and good presentation. One of the key messages was that, going forward, the Arctic Cat name will be substituted with Textron when it comes to wheeled vehicles, while sub-brands like Wildcat, Prowler, Alterra and Stampede will be retained.
Arctic Cat snowmobiles will forever retain the name.
("There are some things that are sacred, and the Arctic Cat snowmobile name is one of them," Collins said to me.)
I have a lot more to say about this, including a soon-to-come interview with company Vice President John Collins in which he answers the questions that so many are asking.
In the meantime, if you have an hour to spare, I recommend watching the presentation. There's a lot of business/dealer talk, but there are also great things for everyone to hear.