(THIEF RIVER FALLS, MN November 11, 2025) – Boldly charging into the future with renewed energy, Arctic Cat’s shared mission of building a company of riders for riders has the throttle to the bars.
Key areas of focus have been within the sales and customer service teams. With recent additions adding to an already strong core, our veteran sales team now has a combined 300-plus years of professional powersports industry experience.
Recent additions include district sales manager Brock Fischer covering Texas and Oklahoma; Tracy Burkhart covering Minnesota, North and South Dakota; Tim Miller covering Pennsylvania, New York, New Jersey and Connecticut; Kelly Rees covering Kentucky, Virginia, West Virginia and the District of Columbia; and Mark Mackin covering New Brunswick, Nova Scotia, Prince Edward Island and Newfoundland/Labrador.
Arctic Cat District Sales Managers are in the field every day—supporting their existing dealers, signing new partners, and providing hands-on support to the network in their local markets. Their work is a direct driver of Arctic Cat’s growth and a reflection of our commitment to strong, long-term dealer relationships. The addition of recent team members only enhances an already impressive team that, combined, has professional experience at more than 20 OEMs, aftermarket companies, distributors, and dealerships. Regional Sales Directors Eric Bondy, Derek Jordahl and Kevin Asselin are nearing the end of their search to cap off this impressive team of dealer partners.
Arctic Cat is actively recruiting and signing high-quality dealerships with a focus and promise to never oversaturate a market, offering dealers the opportunity to grow their businesses. Since the new ownership group received the keys back in April, there has been a rally cry from dealers who are ready to support a brand that believes in their products, employees and their future of offering premium products to their consumers. This support has so far increased new Arctic Cat’s dealer interest two-fold with goals to continue at a measured pace, placing Arctic Cat products and quality dealer service closer to consumers who live to ride.
Commenting on Arctic Cat’s approach for dealer relations, Brad Darling, President and CEO, states, “We are a company of riders who work to understand and anticipate our dealer’s needs, and those of their customers. We are a committed partner that provides the best products and support, ensuring Arctic Cat is a successful addition to their business.”
Based on the feedback and energy coming from the fall snowmobile and offroad shows, current Arctic Cat dealers have overwhelmingly expressed that Arctic Cat riders are raising their flags to let everyone know, “Riders Rule.”
Tim Miller has his work cut out for him to get his district dealers up to par to arctic cats standards. He is greatly needed in this region .
I sure hope the new ownership and sales approach is to still entertain the small dealers in areas not covered and not force truckloads of sleds down their throats or they loose the franchise. This practice has been going on with Cat for the past two decades at least.
The small dealers count too, they put the product and name out there , they sell parts and service. Maybe they only sell a dozen sleds a year, but with what’s seems to be rideable snow only every second or third season can you blame them.
you need to read the article. exactly what you said was stated
Maybe I’m missing something but I didn’t see the state of Iowa listed as the territory for any of those sales people. Iowa lost a bunch of dealers when Textron restructured and lost a bunch of Cat riders who didn’t want to drive over 2 hours to a dealer. That said, I love what Brad is doing and putting together here. It’s satisfying to watch. Long Live The Cat!!
good point Catman, us iowa guys were left high and dry when it comes to dealers, my local dealer is 2.5 hours SOUTH of me. I stop by the cat booth at haydays every year and ask for more Iowa dealers
I’m not !00% sure but Wisconsin isn’t listed either. I’m thinking that the same rep covers Iowa, Illinois, Wisconsin & Michigan. And the sad part of it he lives like 30 miles from me. And I’m drawing a blank on his name. If you were at HayDays or the U.P. Demo rides he the big-tall dude.
Really hope they put their foot on the gas with off road products. I really don’t want another brand in my garage, but they currently have nothing that interest me.
love AC atvs and sxs- im from europe and they had a good reputation and dealership here in europe- even russia- but the last years textron destroyed evr.thing- all the dealers get other products…. im lookin forward to see arctic cat offroad here again 😉 good luckt to you all