Meet Carl Schubitzke
Carl Schubitzke is a former professional snocross racer turned motorsports executive and now owner of ISOC. With over a decade of experience in competitive racing, he transitioned into a leadership role with ISOC, eventually becoming its president and, as of 2025, its full owner. Known for his racer-first mindset and commitment to growing the sport, Carl brings a unique blend of grassroots understanding and big-picture vision to the future of snocross. When he’s not running the show, he’s likely still out on the snow, staying close to the culture that shaped him.
About ISOC
The International Series of Champions (ISOC) is the premier sanctioning body for snowmobile and off-road racing in North America. Based in Albertville, Minnesota, ISOC oversees the AMSOIL Championship Snocross and Championship Off-Road series, two of the most competitive and widely followed motorsports circuits in their respective categories. With a focus on safety, innovation, and athlete development, ISOC provides a professional platform for racers from amateur levels to elite pros. The organization also prioritizes fan engagement through high-energy live events and digital media reach, helping expand the culture of racing across generations.
Carl Schubitzke and the Next Chapter for Snocross
Carl Schubitzke has worn several hats in snocross: racer, president, and now, owner. From lining up, to calling the shots, he’s seen the sport from every angle. This year, he stepped into the biggest role yet: taking full ownership of ISOC, the sanctioning body behind AMSOIL Championship Snocross and Championship Off-Road.
Schubitzke’s move to take full ownership of ISOC didn’t come out of left field, but it still made waves. Now at the helm of both AMSOIL Championship Snocross and Championship Off-Road, Carl’s goal remains crystal clear: to grow a sport that racers are proud to be part of, fans want to show up for, and sponsors are eager to support.
“Honestly, it’s kind of surreal,” he admits. “I’ve been around this sport so long, I just want to do a good job for everyone involved.”
That means families who haul rigs across the state and country for a weekend of racing. It means wide-eyed kids looking for a shot. And it definitely means keeping fans in the stands when staying warm at home has never been easier. “I want the fans to have fun at our events and want to come back for more because racing snocross is cool.”
It’s clear Carl’s not here to overhaul, he’s here to evolve. And that evolution doesn’t take summer off. ISOC’s off-road series has kept Carl flat-out busy, with rounds in Antigo and Wheatland bringing high drama and full grandstands. As teams battle it out in Pro 4 and SxS classes, Carl’s juggling two motorsports calendars, sponsor partnerships, and series-wide logistics. It’s been a trial-by-fire leadership stretch, and he’s holding steady.
The former ISOC owner, John Daniels, was ready to pass the torch. Carl stepped up, not out of ambition, but out of responsibility. “He didn’t want to own it forever,” Carl said. “I didn’t want things to change, but they do. I just hope I make him proud and help the company grow.”
One of the biggest hurdles? Cost. “I laugh when people say traditional sports are expensive,” he said. “They’ve obviously never raced.”
To help combat the wallet burn, ISOC is expanding racer support. Sunoco Bucks will continue, and new riders can race their first season with no entry fees or membership costs. This is huge for new racers, and I imagine your jaw dropped like ours did at that news. “The goal is to get new people into the sport and hopefully get them to stay after they have a great time doing it.”
On the fan side, Carl knows streaming has changed everything. “It’s easy to stay at home in your warm house and watch Snocross,” he said. So the goal now? Give fans a reason to flock to the track and see a race live. “We’re working on a few things… Technology has made some really cool stuff possible.” His goal is to make going to a race a unique experience with things on-site that fans won’t get anywhere else. “There still is no replacing the sights and sounds of being trackside but the fan experience is so much more now.”
Can you smell the race fuel yet?
And no conversation about snocross is complete without Arctic Cat and Carl’s connection to the brand runs deep. “They were a big part of the sport and had a huge presence,” he said. “I’d love to see that again.”
He knows what Arctic Cat means to the sport and to the people in it. “The community is loyal. They bleed green. You don’t see that often with a brand, so it’s cool to see and I hope the passion will continue to grow for the future,” Carl said. “The sport of snowmobiling needs to have Arctic Cat in it, so I’m super happy to see the new direction Brad and the group is going.”
It’s a nod not just to Arctic Cat’s legacy, but its future in snocross, a future Carl hopes to support through a stronger series, better events, and more opportunities for Cat riders to get noticed and win.
Running a series is no parade lap. “When I was a racer, I was always saying the organization should have done this and this,” Carl said. “But now being on this side, I realize why certain things were the way they were.” That experience, he says, gives him a better foundation for the decisions he makes today, decisions that weigh the needs of racers, fans, sponsors, and the long-term health of the sport. That full-circle perspective is proving to be one of Carl’s biggest assets. He’s not just managing logistics, he’s navigating emotion, expectation, and legacy.
“I just want people to be happy,” he said. “The sport is healthy, but we can always improve.”
Sounds like Carl has his finger on the hot start button, and we are excited to see what he can accomplish.
