Press Release –
P.J.-IN-PINK TO RAISE AWARENESS OF BREAST CANCER
Wanderscheid to Donate Pink DRIFT Gear at Eagle River World Championship
(Jan. 15, 2010) – When three-time world champion P.J. Wanderscheid competes at the World Championship Snowmobile Derby in Eagle River, Wis., Jan. 14 – 17, he will be focused on two monumental goals: become the first-ever four-time winner; and raise awareness of breast cancer to help those affected by this widespread disease.
To accomplish both, Wanderscheid will wear one-off, pink DRIFT Authority jacket and pants during the Derby’s Friday Night Thunder race program, after which he will autograph and donate both as auction items to the Pink Ribbon Riders.
An online auction for P.J’s historic pink DRIFT gear will take place Jan. 22 – March 2 HERE on www.pinkribbonriders.com, the proceeds of which will help provide direct financial support to breast cancer patients to make their fight less stressful. Anyone can bid on this size-medium pink DRIFT gear.
“In the midst of his most important weekend of racing this season, when the pressure to succeed is matched only by the desire to win, P.J. Wanderscheid will wear his heart on his sleeve to raise awareness of breast cancer and to help those in need,” said Brad Kosel, Product Specialist at DRIFT. “That says everything about who P.J. is as a person, and why DRIFT is proud to support his efforts.”
“P.J. is one of the highest-profile oval racers in the world,” said Jody McKay, Director, Pink Ribbon Riders. “By racing with and donating his pink DRIFT gear, he will send the message that help is available for people affected by breast cancer.”