L-to-R: Tom Schmeling (Arctic Cat Dir. of North American Sales), P.J. Wanderscheid, Dave Wanderscheid, Mark Wanderscheid, Scott Eilertson (Arctic Cat Sales), and Don Finck, Arctic Cat Sales)
I’d like to shout-out special recognition to Country Cat of Sauk Centre, Minn., who was named Arctic Cat’s 2012 U.S. Snowmobile Dealer of the Year. It’s the third year in a row that Country Cat has earned this honor, which speaks volumes about their level of commitment and professionalism.
The foundation for receiving the award is based on Country Cat’s commitment to represent Arctic Cat, higher levels of customer satisfaction, World Class store levels of showroom appearance, CatMaster certification and for achieving sales targets.
An Arctic Cat-only snowmobile and ATV dealership, Country Cat was started 1991 by the Wanderscheid family and now employs 27 full-time employees, including six family members.
“The first year our family started the business we didn’t have anything except a love of snowmobiling and a dream,” said P.J. Wanderscheid. “I think we ordered something like 14 sleds and probably 20 jackets.
“We’ve grown every year since. Everyone hear is proud of what we’ve accomplished. It’s an American success story.”
I asked P.J. what’s unique about their dealership:
“For me, brothers Dave and Mark and really everyone here… our passion is Arctic Cat. Our family is so passionate about the company, the sport and racing. Everything we do is connected to passion and Arctic Cat. There are no other brands that we’re trying to promote or work with. Our entire focus is Arctic Cat.”
Indeed, the store’s philosophy is contained in their mission/slogan: “Commitment to Service, Passion for Excellence.”
While the Wanderscheids are truly modest, they’re matter-of-fact about going to great lengths to take care of their customers.
“If a customer needs a part that’s on back order, we’ll strip it off a new showroom sled to get them what they need,” says P.J.
Congratulations to Country Cat.
And congratulations also to Don’s Speed Parts in Edmonton, Alberta, for earning the 2012 Canadian Dealer of the Year honors (for the sixth time)!