Press Release —
DRIFT Sponsors World Champion P.J. Wanderscheid
The Newest Gear for the Fastest Oval Racer
Plymouth, Minn. (Jan. 7, 2010) – The most dominant name in snowmobile oval racing has teamed with the newest name in snowmobile clothing. P.J. Wanderscheid and team the three-time Eagle River World Champion – will gear up in the all-new line of DRIFT performance race apparel as he aims to become the first four-time champion.
There’s a reason the most decorated and recognizable oval racer of the past decade chose DRIFT gear for himself and the entire Wanderscheid Racing Team: Performance.
“When I race around an oval track at 100 mph, I need to be seen by my fans, my sponsors and my competition,” said Wanderscheid, of Sauk Center, Minn. “Whether you’re a three-time World Champion or a weekend warrior, DRIFT is the best-looking gear on snow. I guarantee it will get you noticed.”
DRIFT is the newest brand of snowmobile gear and aimed at active riders who desire high-performance and style, unmatched comfort and an excellent value. It’s partnership with P.J. and the Wanderscheid Racing team is a logical launching point for growth.
“Snowmobile oval racing is fast, dramatic and loaded with adrenaline,” said Brad Kosel, Product Specialist at DRIFT. “Sponsoring P.J., who is the best oval racer in the world, is one important strategy for the growth of our brand. He’s young, easily-recognizable and dedicated to being the best – just like DRIFT. We’re psyched he’s chosen to wear DRIFT gear.”
Wanderscheid Racing’s 2009-’10 race season kicked off Dec. 19-20 at Raceway Park in Shakopee, Minn. Their 10-race schedule includes high-profile events throughout the Midwest and Canada.